Gil Cargill has presented to rave reviews at previous Sales & Marketing Management conferences. With over 18 years of extraordinary business success, he knows why many traditional sales improvement strategies fail. Avoid these pitfalls as you discover how Mr. Cargill's process approach has produced dramatic improvements for over 4,000 business-to-business sales forces.
Last, but certainly not least, you will learn how to turn your sales force into your organization's most powerful sustainable competitive advantage. When this occurs, you will realize extraordinary results from ordinary sales people. Gil Cargill's entire approach can be summed up in one phrase: "It's not the people...it's the process."
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