| Tom Peters Founder and Chairman, Tom Peters Group Author, In Search of Excellence, A Passion for Excellence, Thriving on Chaos and many other best-selling titles |
Al Ries Chairman, Ries & Ries Author, Focus: The Future of Your Company Depends On It and Co-Author, The 22 Immutable Laws of Marketing |
| The Pursuit of Wow! Wednesday, 9:45-11:45 a.m. Tom Peters' latest international best-seller The Pursuit of Wow!: Every Person's Guide to Topsy-Turvey Times is the basis for this presentation filled with advice on how to succeed in today's constantly changing business world. A self-described "professional loudmouth," Tom Peters' unconventional views led to his being described as "business' best friend and worst nightmare." Key issues to be addressed include:
Join us for what promises to be a high-energy, thought-provoking and inspiring special presentation. |
Focus: The Future of Your Company Depends On It Wednesday, 2:00-3:30 p.m. One half of the legendary marketing team of Ries & Trout, Al Ries' latest book title is also the theme for this provocative session on "Focus". Revolutionary in his concepts and quite controversial in his approaches, Al Ries has earned the respect of top corporations throughout the world as a strategic marketing consultant. His forward thinking strategies and unconventional wisdom will ensure you leave this presentation ready to implement new ideas. New marketing ideas about focusing your company or brand will help you to become more powerful. The most powerful companies in the world are those so focused they own a word in the prospect's mind. Volvo owns "safety", BMW owns "driving", Federal Express owns "overnight", Intel owns "microprocessor" and Coca-Cola owns "Cola". What word does your company own? Here's a little preview of what Al Ries will be addressing: The Secret of Success: Narrow the Focus —
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