Sales Management Conference & Expo — Peters Talk
Special Presentation
Focus: The Future of Your Company Depends On It
Al Ries
Chairman, Ries & Ries
Author, Focus: The Future of Your Company Depends On It and Co-Author, The 22 Immutable Laws of Marketing
Wednesday, 2:00-3:30 p.m.
One half of the legendary marketing team of Ries & Trout, Al Ries' latest book title is also the theme for this provocative session on "Focus". Revolutionary in his concepts and quite controversial in his approaches, Al Ries has earned the respect of top corporations throughout the world as a strategic marketing consultant. His forward thinking strategies and unconventional wisdom will ensure you leave this presentation ready to implement new ideas.
New marketing ideas about focusing your company or brand will help you to become more powerful. The most powerful companies in the world are those so focused they own a word in the prospect's mind. Volvo owns "safety", BMW owns "driving", Federal Express owns "overnight", Intel owns "microprocessor" and Coca-Cola owns "Cola". What word does your company own?
Here's a little preview of what Al Ries will be addressing:
The Secret of Success: Narrow the Focus —
- Focusing Sacrifice No. 1: Products
- Focusing Sacrifice No. 2: Markets
- Focusing Sacrifice No. 3: Benefits
- Focusing Sacrifice No. 4: Change
Intrigued? Attend and find out how companies like Starbucks, Subway and Saturn focused their business and marketing efforts, realizing tremendous success and profitability.
Keynote Presentations