IBM Futures: The Strategy Behind the Marketing
Thomas Bittman, Research Director
Gartner Group
Tuesday, 9:20 - 10:20 a.m.
IBM has four server platforms in the market today, competing for customers and IBM
investment. At the same time, NT is clearly a growth opportunity that will become
more important to IBM. IBM's marketing initiatives to maintain and satisfy existing
installed server customers is contradictory to a longer-term strategy to shift their
investments toward NT-based solutions.
Key Issues Covered:
- What are the future prospects for MVS, AS/400, AIX and OS/2?
- How and when will IBM shift their focus toward NT, and how will that impact IBM's
investments elsewhere?
- How will IBM's business model evolve over the next five years, and how will that
impact existing customers.
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