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Full Day Sessions |
Full Day Sessions |
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The Internet Frustration Buster™
Cindy Harris Senior Consultant Stellar Business Online |
Tired of waiting for Web pages to load? Need to find the right information quickly and easily? You're not alone. Using the Internet and World Wide Web puts a wide array of information and services right at your fingertips, although you may find yourself frustrated with the process. Now you can put an end to the frustration, thanks to key tips, tricks and techniques you'll master in the Internet Frustration Buster workshop.
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SFA Tools 101:The Place to Start A Readiness Assessment
George Brown Principal, SaleWorks, Inc. David Shimberg Principal, SalesWorks, Inc. |
Management is under significant pressure to implement new technology that enhances customer relationships and places meaningful tools in the sales force's hands. Run through an SFA Readiness Process and identify the success factors and warning signs that exist in your business environment. Develop an SFA road map while creating a targeted, personalized agenda for the three-day conference and expo.
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Sales Process Modeling:
A Proven Methodology
Dean Herington, Jr. Chairman, Methods & Best Practices Committee Sales Automation Association |
The objective for this accelerated workshop is to look at your sales cycle as a discreet process in order to define, analyze and document your primary selling activities. Through a series of hands-on "Practice Activities" you learn how to engage in a Sales Process Modeling Initiative within your own organization.
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The Project Manager's Guide to Successful Sales and Marketing Automation
Christopher Lochhead Executive Vice President, The Vantive Corporation |
Over 50% of sales automation projects still fail. Executive management expects success and quick pay-back. This session is an exceptional opportunity to roll up your sleeves and gain practical insights you can put to use immediately. Mr. Lochhead, shows you how to avoid the pitfalls and improve your chances of success.
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Sales Automation Implementation:
An Executive Briefing
Dean Herington, Jr. Chairman, Methods & Best Practices Committee Sales Automation Association |
Sales Automation has a checkered history of success. Recent studies by the Gartner Group, IDC and Culpepper & Associates indicate a high failure rate. This workshop provides a "Framework for Success" which enables your sales automation team to successfully manage a sales automation project.
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Integrating Sales, Marketing and Service/Support Functions for Increased Customer Satisfaction
Doug Holden National Partner In-Charge, Customer Value Management Practice, KPMG, Peat Marwick, LLP |
Forward-looking companies are making the journey from traditional Sales Force Automation to Customer Value Management: a view of the enterprise that integrates and coordinates every function of a product or service that impacts the customer. Mr. Holden describes the forces driving the transition from a product-driven to a customer-driven marketplace.
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Return on Investment: An In-Depth Look at Sales Automation Choices
Tom Peterson Partner, Sales Science & Technologies |
Are you struggling with how to work out the best choices to predict, improve and track sales productivity? Use ROI to choose the best options in E-mail, Contact Management and Deal Management. Learn how to develop achievable time lines without compromising current sales levels.
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