Special Presentations Put the real power of Sales Force Automation to work for you -- the world's foremost sales, marketing and business gurus -- Geoffrey Moore, Crossing the Chasm; Scott Adams, The Dilbert Principle and Dr. Robert Kriegel, Sacred Cows Make the Best Burgers; will be live and in person at the SFA Conference. Here's what you'll learn: Sure-fire ways to ensure profitable growth Strategies to dramatically increase revenues Techniques to improve customer service Proven ways to empower your sales team The Dilbert Principle Scott Adams Author, The Dilbert Principle: A Cubicle-Eye View of Bosses, Meetings, Management Fads and Other Workplace Afflictions Tuesday, 3:30-5:00 pm Taking an in-depth look at the fads and fallacies of corporate life, management guru Michael Hammer calls Mr. Adams "the pre-eminent business thinker and observer of the late 20th century." With his finger on the pulse of the 90's workplace, Mr. Adams discusses the truths of today's corporate world. The Dilbert Principle features Mr. Adams' unique take on modern business. Product Organizations Are from Mars, Service Organizations Are from Venus Geoffrey Moore Author, Crossing the Chasm and Inside the Tornado Wednesday, 10:15-12:00 pm His first book, Crossing the Chasm added compelling new extensions to the classical mode of the Technology Adoption Life Cycle and took the business community by storm. In his latest book, Inside the Tornado, Geoffrey Moore now provides readers with insight into how to capitalize on the potential for hypergrowth beyond the chasm. In this talk, Geoffrey Moore will outline models for Product/Service Mix Strategy, providing a framework for best practices, and discussing common strategy mistakes that can be avoided in the future. He discusses a high-tech market development model, tactical implications for: service mix, product mix, product/service mix, best practices and common mistakes. Leading Change-Ready People and Organizations Dr. Robert Kriegel Author, Sacred Cows Make the Best Burgers and If It Ain't Broke ...BREAK IT Thursday, 9:30-10:30 am One of the most "in demand" business speakers, Dr. Kriegel's presentation teaches bold, innovative "out of the box" strategies for keeping ahead of the changes and challenges in today's marketplace. He discusses how to develop and lead change-ready people and organizations and round up sacred cows that prevent change and new opportunities. You will learn to reinvent the rules, redefine roles and gain the competitive edge by changing the game and surprising, not merely satisfying, the customer. Special Conference Package Bonus Be sure to select one pre- and/or one post-conference workshop to create your ideal conference package! See registration insert for more details. FREE BOOK WITH 4- OR 5-DAY CONFERENCE PACKAGES Not only will you be better equipped to face the task of automating your sales force by attending SFA in-depth pre- and post-conference workshops, you'll get even more benefits by receiving a free copy of Geoffrey Moore's Inside the Tornado. Sign up today for DCI's Sales Force Automation 4- or 5-Day Conference Packages and receive your copy of Geoffrey Moore's hot new book in the mail.