The Net: A One-to-One Selling Vehicle Chair Address Reaching Your Markets via the World Wide Web David Radin President, Marketing Masters, Inc. Tuesday, 10:00-10:50 am One-to-One Relationship Marketing David Reske CEO, Onward Technologies Tuesday, 2:30-3:20 pm Java and Its Role in Sales and Marketing Erik Smith Enterprise Segment Manager, Developer Partnership's JavaSoft Group, a Subsidiary of Sun Microsystems Wednesday, 3:00-3:50 pm Web Personalization -- Sending a Focused Message Chris Vandenberg Lead Program Manager, Internet Server Business Unit, Microsoft Corporation Thursday, 8:30-9:20 am A Smarter Path to Working the Web Howard M. Getson President & CEO, IntellAgent Control Corp. Thursday, 2:00-2:50 pm CHAIR ADDRESS Reaching Your Markets via the World Wide Web David Radin President, Marketing Masters, Inc. Tuesday, 10:00-10:50 am There are hundreds of thousands of places for your prospects to visit on the World Wide Web, and yours is just one of them. Mr. Radin shows you where your prospects may be spending their time and helps you lead them to your Web Site. What's a Click-Rate and Why Do You Care? Real Web Marketers DO Advertise Determining an Effective Web Marketing Budget Back One-to-One Relationship Marketing David Reske CEO, Onward Technologies Tuesday, 2:30-3:20 pm The Internet offers a powerful opportunity for organizations to get to know their customers and market to them personally. Mr. Reske describes how to use proactive, one-to-one marketing techniques to bring new power to your marketing-oriented Web site. Understanding the Needs and Wants of Your Web Customers Providing Personalized Information Proactively Communicating with Your Web Audience Back Java and Its Role in Sales and Marketing Erik Smith Enterprise Segment Manager, Developer Partnership's JavaSoft Group, a Subsidiary of Sun Microsystems Wednesday, 3:00-3:50 pm Java is changing how companies do business. It lowers barriers to entry and forces new distribution channels. Companies can save money because in-house applications can be written once and deployed throughout the network, hence lowering MIS administration costs. How to Embrace Java Technology and Be on the Competitive Edge How to Increase Distribution Channels by Using Java Back Web Personalization -- Sending a Focused Message Chris Vandenberg Lead Program Manager, Internet Server Business Unit, Microsoft Corporation Thursday, 8:30-9:20 am Web technologies have rapidly evolved from providing broadcast content to a dynamically created information experience. The next logical step is fine-tuning the message, content and presentation based on the needs of the user -- providing a personalized experience with high relevance and value. Many organizations are examining how best to incorporate the various approaches to personalization into their Web plans. Current Technologies and Requirements to Implement Personalization Incorporating Data from Usage Patterns and User Profiles Back A Smarter Path to Working the Web Howard M. Getson President & CEO, IntellAgent Control Corp. Thursday, 2:00-2:50 pm Learn how organizations are successfully leveraging Internet connectivity and industry-standard component-based architecture to manage extended enterprise opportunity. Discover strategies for using intelligent agents and technology-enabled selling to increase your revenue generation. Seize the competitive advantage by maximizing the collection and dissemination of information about your company's most important asset -- your customers. Security ­ Scalability ­ Data Integrity Examine the Next Generation of Collaborative Business-to-Business Applications Access and Edit Information by Using a Web Browser Back