Objectives:
Featuring the key elements that determine if an Internet marketing program succeeds or fails, the workshop teaches you how to:
- Design a winning Internet marketing strategy --
or enhance an existing one
- Develop a tactical plan -- or make your current plan more effective
- Tap into the appropriate internal resources, such
as marketing & sales, technical personnel and various databases
- Create objectives and measure against them
- Use Web advertising to attract a target audience
- Forge business relationships with external sources, such as advertising agencies, Internet Service Providers (ISPs), consultants and more
Who Should Attend?
Anyone involved in the Internet marketing process, including:
- Marketing managers
- Product managers
- Senior marketing and sales executives
- Business development managers
- IT managers
- Webmasters
- Advertising directors
- Marketing communications managers
- Public relations managers
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BULLETPROOF YOUR INTERNET MARKETING |
The Internet-Marketing Masters Certification Workshop was created to help you use the Internet and World Wide Web as a strong marketing tool in your current and future marketing plans. Used properly, the Internet can help you reach customers and prospects right in your own backyard or halfway around the world. But unless you know what you're doing, it can waste valuable time and corporate resources. That's why this intensive three-day workshop features a step-by-step procedure to reach, impact, and retain your target audience. The certificate you earn gives you added credibility as an Internet marketing expert.
Sponsored by: Marketing Masters
Setting the standard for Internet marketing
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