Geoffrey Moore outlines models for Product/Service Mix Strategy, providing a framework for best
practices, and explores common strategy mistakes that can be avoided in the future. He discusses a high-tech market development model, tactical implications for: service mix, product mix, product/service mix, best practices and
common mistakes. His first book, Crossing the Chasm, added compelling new extensions to the classical mode of the
Technology Adoption
Life Cycle and took the business community by storm. In his latest book, Inside the Tornado, Mr. Moore now provides
readers with insight into how to capitalize
on the potential for hypergrowth beyond the chasm. One of the hottest speakers today, Mr. Moore
examines the need for radical shifts in market
strategy and the appropriate tactics for succeeding
in each stage of the cycle.
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