What one element can bring you closer to your customers while expanding market share? An effective brand. Learn how brands are built and how to measure their effectiveness. Based on a study of over 8,500 brands in 27 different countries, a proprietary Y&R tool allows the ad agency to study the strengths and weaknesses of a brand, while positioning it for future growth opportunities.
Armed with an immense knowledge base, Ms. Srere explains how to identify the unique characteristics of a brand, and in turn use these selling points to secure new business opportunities. Don't miss this chance to hear from one of the brightest industry executives in the world's toughest market.
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