1. Reaching Your Markets via the World Wide Web
   David Radin, President, Marketing Masters, Inc.

2. One-to-One Relationship Marketing
   David Reske, CEO, Onward Technologies

3. Java and Its Role in Sales and Marketing
   Erik Smith, Enterprise Segment Manager, Developer Partnership's JavaSoft Group, a Subsidiary of Sun Microsystems

4. Web Personalization—Sending a Focused Message
   Chris Vandenberg, Lead Program Manager, Internet Server Business Unit, Microsoft Corporation

5. A Smarter Path to Working the Web
   Howard M. Getson, President & CEO, IntellAgent Control Corporation

David Radin
President, Marketing Masters, Inc.
Tuesday, 10:00-10:50 am

There are hundreds of thousands of places for your prospects to visit on the World Wide Web, and yours is just one of them. Mr. Radin shows you where your prospects may be spending their time and helps you lead them to your Web site.

• What's a Click-Rate, and Why Do You Care?
• Real Web Marketers DO Advertise
• Determining an Effective Web Marketing Budget

[Top]

David Reske,
CEO, Onward Technologies
Tuesday, 2:30-3:20 pm

The Internet offers a powerful opportunity for organizations to get to know their customers and market to them personally. Mr. Reske describes how to use proactive, one-to-one marketing techniques to bring new power to your marketing-oriented Web site.

• Understanding the Needs and Wants of Your Web Customers
• Providing Personalized Information
• Proactively Communicating with Your Web Audience

[Top]

Erik Smith,
Enterprise Segment Manager, Developer Partnership's JavaSoft Group, a Subsidiary of Sun Microsystems
Wednesday, 3:00-3:50 pm

Java is changing how companies do business. It lowers barriers to entry and forces new distribution channels. Companies can save money because in-house applications can be written once and deployed throughout the network, hence lowering MIS administration costs.

• How to Embrace Java Technology and Be on the Competitive Edge
• How to Increase Distribution Channels by Using Java

[Top]

Chris Vandenberg,
Lead Program Manager, Internet Server Business Unit, Microsoft Corporation
Thursday, 8:30-9:20 am

Have you considered the sociological impact that new technologies can have on your team? Why do some analysts say that high-tech, high-touch tools can actually hurt you in the short-term? Are you prepared with the motivation and training you and your organization may need to manage the initial impact of technology? Learn how to "humanize" technology to increase end-user buy-in. Technology is irrelevant—it is purpose, content and usage that count. Discover how technology can:

• Force You to Rethink the Way You Manage
• Elevate the Return on Your Management Efforts
• Increase the Level of Your Results and Successes

[Top]

Howard M. Getson,
President & CEO, IntellAgent Control Corporation
Wednesday, 2:00-2:50 pm

Learn how organizations are successfully leveraging Internet connectivity and industry-standard component-based architecture to manage extended enterprise opportunity. Maximize the collection and dissemination of information about your company's most important asset—your customers.

• Security - Scalability - Data Integrity
• Examine the Next Generation of Collaborative Business to Business Applications

[Top]