NEWS RELEASE

Contact: DCI Media Relations
(978) 470-3870

Release Date: February 17, 1997

Business Solutions, OLAP, Data Mining, Data Marts
To Highlight DCI's Data Warehouse World

Rapid Exhibitor and Attendee Growth Moves Show to San Jose Convention Center

Andover, MA -- Highlighting practical business applications, DCI's Data Warehouse World comes to Silicon Valley April 8-10 with over 125 exhibitors, 60 new speakers and 75 new educational sessions. An executive forum, debates, user stories, roundtable sessions and product presentations contribute to this unique interactive event at the San Jose Convention Center where prospective users will discover the best ways to design and implement their technology and business strategies.

Emphasizing real-world experiences, the show will tackle the hottest issues in data warehousing. OLAP, middleware, data mining and data marts will take center stage throughout the show. While a daylong forum addresses the pros and cons of data mining, a second forum will zoom in for a closer look at OLAP. Early adopters of these technologies will share their implementation experiences and results.

Fortune 500 companies such as Sears, MCI and Bank of America will present their user stories as practical case studies to benefit technical decision makers. Other corporations to share their experiences will include Blue Cross and Blue Shield, The Clorox Company, Union Pacific Railroad, and NationsBank. Through these firsthand accounts, prospective users can explore such issues as buying vs. building a data warehouse and intranet security.

In scheduled roundtable sessions, attendees will interact with industry experts and systems integrators on topics such as Database Marketing and Risk/Financial Management. Specific tracks in retail, finance and health care will offer industry-specific solutions. In addition, participants in DCI's Executive Forum will explore the competitive advantages of data warehouse technology from an executive level perspective.

Contesting the latest architectural issues, industry experts will duke it out in The Great Data Warehouse Debates. The three never before seen debates include: Relational OLAP vs. Multi-Dimensional OLAP; Dimensional Modeling vs. ER Modeling; and Repository Strategies: Who's on First?

To register for the industry's leading data warehousing event, members of the media should contact Dave Costello at (978) 470-3870 or send e-mail to dcostello@dciexpo.com.

The next DCI Data Warehouse World will take place in New York City, July 29-31, 1997.

DCI, located in Andover, Massachusetts, is a world leader in high-technology education, trade shows and management consulting.