NEWS RELEASE

Contact: Alan Shulman, DCI Media Relations
(508) 470-3870

Release Date: July 24, 1997

DCI's Data Warehouse World: CEOs Will Keynote;
'Father of Data Warehousing' to Co-Chair; New Products at Center Stage

'Excellence in Business Information' Awards Will Be Presented
At Event in New York

Andover, MA -- DCI’s Data Warehouse World, the industry’s leading trade show focusing on business-driven data warehousing solutions, will present a multifaceted lineup featuring keynote addresses by the chief executive officers of three of the world’s leading technology firms and Conference Co-Chair Bill Inmon, generally acknowledged as the "Father of Data Warehousing."

In addition, the winners of the third annual "Excellence in Business Information" awards will be announced, and presentations will be made at the conference at New York’s Javits Convention Center.

Joining Mr. Inmon in delivering keynote addresses will be Co-Chair Aaron Zornes, Executive Vice President-Application Delivery Strategies, the META Group, and CEOs Phil White, Informix Software, Inc.; Michael J. Saylor, MicroStrategy, Inc.; and Michael Graves, Silicon Graphics. Following his address, Mr. White will hold an informal press briefing from 12:15 p.m. to 1 p.m.

Another highlight of the conference will be a special presentation by best-selling author Tom Peters (In Search of Excellence). Mr. Peters’ presentation, The Pursuit of WOW, at 9:45 a.m. on Wednesday, July 30, will offer advice on how to succeed in today’s constantly changing business world.

A major portion of the conference will be dedicated to real-world, "best-practice" experiences and hands-on product demonstrations and technical workshops by many of the world’s foremost companies. Among those presenting data warehousing success stories will be the following companies: Hewlett Packard, Guinness Import Co., Helene Curtis, NASDAQ, Pacific Bell, Pitney Bowes, NCR, and Hunt Wesson, among others.

Additionally, free product demonstrations and interactive workshops will be held by such industry leaders as Informix Software, Hewlett Packard, Platinum Technologies, SAS Institute, Virtual Integration Technology, Andyne Computing, EMC, and Thinking Machines. The exposition will also include live demonstrations of more than 250 of the latest tools and technologies for architecture, infrastructure, and development.

DCI’s Data Warehouse World will feature over 100 educational sessions in seven tracks reflecting the business-driven solutions focus of the event. Conference tracks include: Data Warehouse Technologies; Advanced and Emerging Technologies; High-Impact Data Warehouse Applications; Understanding How To Build a Better Data Warehouse; Strategic Marketing Summit; Data Mining and OLAP Forum; and Data Quality Forum. In addition, industry-specific tracks have been added to address the needs of three rapidly growing market segments, including financial services, retailing, and health care.

DCI’s Data Warehouse World, will run concurrently with DCI’s Sales Force Automation Conference and Exposition, the world’s leading sales and marketing automation event, that will feature over 100 sessions and live demonstrations of more than 300 state-of-the-art technologies, products, and solutions. Over 15,000 people are expected to attend the two events.

DCI is the largest U.S.-based producer of information technology trade shows and expositions, and a leading provider of high-technology education and management consulting. META Group, Inc., is an independent market assessment company providing research, analysis, and advisory services pertaining to developments and trends in information technology.

DCI’s next Data Warehouse World will be held at the Phoenix Civic Plaza, Phoenix, AZ, October 7-9, 1997.