NEWS RELEASE

Contact: Alan Shulman, DCI Media Relations,
(978) 470-3870

Release Date: January 28, 1997

DCI's Sales Force Automation Conference and DCI's Internet Expo Return to Chicago, April 22-24, 1997

World-renowned authors Dr. Stephen Covey and Harvey Mackay
to be featured presenters

More than 200 sessions offered at leading business and IT trade shows

WHAT:

DCI's Sales Force Automation Conference, the world's premier sales and marketing automation event showcasing the latest tools and strategies for sales success in the 21st century.

Features exclusive presentations by Dr. Stephen Covey, author of The 7 Habits of Highly Effective People, and Harvey Mackay, author of Swim With the Sharks Without Being Eaten Alive.

DCI's Internet Expo, one of the leading conferences to feature hot new Internet technologies, tools and trends.

WHERE:

Chicago, IL, McCormick Place

WHEN:

April 22-24, 1997

Exposition hours: Wednesday, April 22, 11:30 a.m. to 6 p.m. and Thursday, April 23, 10:30 a.m. to 4:30 p.m.

WHY:

It is becoming increasingly difficult for U.S. corporations to maintain their customer bases. America's sales forces are having to turn to new strategies and technologies to guarantee profitable revenue growth. The world's leading sales and marketing automation experts discuss today's hottest solutions intended to provide the competitive advantage into the next century.

The Internet is clearly a major factor in the way businesses are being run, and which organizations will survive into the 21st century. DCI's Internet Expo provides a first-hand look at the solutions and tools of what has been described by Bill Gates as having more impact than desktop computing: the Internet.

WHO:

Corporate executives, CIOs, sales and marketing professionals, business development managers, network administrators, webmasters, marketing communications managers and IS professionals should attend this event. The exposition is open to the public at no charge if registered by March 31, 1997.

HOW:

For conference registration, call (978) 470-3880. For Expo registration, call (800) DCI-EXPO. E-mail to ExpoReg@dciexpo.com. Web address: http://www.DCIexpo.com.