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MEDIA ADVISORY
Contact: Alan Shulman, DCI Media Relations
(508) 470-3870
Release
Date: June 20, 1997
Keynote
Addresses by CEOs of Leading Technology Firms
To Top Agenda at DCI Sales Force Automation
Conference
New York
Event Will Feature Heads of Aurum, Borealis and
Siebel
BACKGROUND:
Survival of
businesses in the 21st century will be dependent
on their ability to effectively automate their
sales and marketing operations, and take full
advantage of the Internet revolution. DCI’s
Sales Force Automation Conference and Exposition
will incorporate presentations by the
industry’s foremost experts, including Mary
Coleman, President and CEO, Aurum Software;
Curtis Faith, Founder and Chairman, Borealis
Technology Corp.; and Tom Siebel, Chairman and
CEO, Siebel Systems, Inc.
WHO:
Business
and technology editors
WHAT:
Exclusive
presentations by world-renowned authors Tom
Peters (In Search of Excellence) and Al
Ries (Focus: The Future of Your Company
Depends on It).
The world’s
foremost conference dedicated to sales and
marketing automation, featuring keynote addresses
by the following experts:
- Tim Bajarin,
Conference Co-Chair; President, Creative
Strategies, Inc.
- Barton
Goldenberg, Conference Co-Chair;
President, ISM, Inc.
- Tim McMahon,
Principal, Labyrinth Research; Author, Selling
2000
- George
Colombo, Author, Sales Force
Automation; Influence Technologies
- Rob Mainor,
Senior Vice President, Bell Atlantic
- Anna Zornosa,
Senior Vice President, PointCast
- Adam Curry,
Chief Technology Officer, THINK New
Ideas, Inc.
- Barry
Trailer, Co-Founder, Trailer Vavricka,
Inc.
- Jim Dickie,
Managing Partner, Insight Technology
Group
- David Radin,
President, Marketing Masters
WHERE:
Jacob Javits
Convention Center, New York, NY
WHEN:
July 29 to 31,
1997
COVERAGE:
Interviews and
visual opportunities are available with industry
experts.
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