EVENT CALENDAR LISTING

Contact: Alan Shulman, DCI Media Relations
(508) 470-3870

Release Date: June 24, 1997

DCI's Sales Force Automation Conference and Exposition
Scheduled for San Jose, CA, September 16-18, 1997

Best-Selling Authors Scott Adams, Geoffrey Moore and Dr. Robert Kriegel
Head Speaker Lineup

WHAT:

DCI’s Sales Force Automation Conference and Exposition, the world’s leading sales and marketing automation event featuring the latest technologies, trends, tools, and technologies. Featured presentations from world-renowned authors Scott Adams, The Dilbert Principle: A Cubicle-Eye View of Bosses, Meetings, Management Fads and Other Workplace Afflictions; Geoffrey Moore, Crossing the Chasm; and Dr. Robert Kriegel, Sacred Cows Make the Best Burgers.

WHERE:

San Jose Convention Center, San Jose, CA

WHEN:

September 16-18, 1997

Exposition hours:

• Wednesday, Sept. 17, noon to 6:30 p.m.
• Thursday, Sept. 18, 10:30 a.m. to 4:30 p.m.

WHY:

The automation of sales and marketing functions are key to the survival of businesses, as America’s sales forces have to adopt new strategies and technologies to ensure profitable revenue growth. This conference provides insight from the world’s leading experts into the tools and solutions that will provide the competitive advantage for sales forces.

WHO:

Corporate executives, sales and marketing management, IS professionals, and marketing communications managers should attend this event. The exposition is open to the public at no charge.

HOW:

For conference registration or information, call (508) 470-3880. For expo registration, call 1-800-DCI-EXPO. To register online, go to Sign Up on the DCI Web site (www.dciexpo.com).

OTHER 1997 DATES:

• Toronto, October 28-30
• Boston, December 2-4