EVENT CALENDAR LISTING
Contact: Alan Shulman, DCI Media Relations
Date: June 24, 1997
Force Automation Conference and Exposition
Scheduled for San Jose, CA, September 16-18, 1997
Authors Scott Adams, Geoffrey Moore and Dr.
Head Speaker Lineup
Force Automation Conference and Exposition, the
worlds leading sales and marketing
automation event featuring the latest
technologies, trends, tools, and technologies.
Featured presentations from world-renowned
authors Scott Adams, The Dilbert Principle: A
Cubicle-Eye View of Bosses, Meetings, Management
Fads and Other Workplace Afflictions; Geoffrey
Moore, Crossing the Chasm; and Dr. Robert
Kriegel, Sacred Cows Make the Best Burgers.
Convention Center, San Jose, CA
Sept. 17, noon to 6:30 p.m.
Sept. 18, 10:30 a.m. to 4:30 p.m.
The automation of
sales and marketing functions are key to the
survival of businesses, as Americas sales
forces have to adopt new strategies and
technologies to ensure profitable revenue growth.
This conference provides insight from the
worlds leading experts into the tools and
solutions that will provide the competitive
advantage for sales forces.
executives, sales and marketing management, IS
professionals, and marketing communications
managers should attend this event. The exposition
is open to the public at no charge.
registration or information, call (508) 470-3880.
For expo registration, call 1-800-DCI-EXPO. To
register online, go to Sign Up on the DCI Web site