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MEDIA ADVISORY
Contact: Alan Shulman, DCI Media Relations
(508) 470-3870
Release
Date: July 16, 1997
Key Sales and
Marketing Issues Facing Businesses
Will Be Addressed at DCI's Sales Force Automation
Conference and Exposition
Latest
Automation Tools, Internet Opportunities Will Be
Showcased at New York Event
BACKGROUND:
It’s becoming
increasingly difficult for today’s sales
forces to increase sales revenue, improve
customer service, and gain a competitive edge in
the face of constantly changing technologies.
Existing sales systems and techniques are
becoming obsolete and are being replaced with
new, exciting tools like performance and
productivity application software, wireless and
remote access hardware, and the Internet.
DCI’s Sales Force Automation Conference and
Exposition is the world’s premier event
focusing on the strategies, tools, and
technologies that businesses will need to
consider to remain competitive.
WHO:
Business and
technology editors
WHAT:
- Special
presentation by best-selling author Tom
Peters (In Search of Excellence)
- Six highly
focused Sales Force Automation
conferences
Connectivity: World-wide SFA
Technology: The Leading Edge
Implementation Methods and Best Practices
Enterprise Customer Management
Maximizing Database Marketing and
Relationship Management
SFA Roadmap 2000
- All-new
conferences dedicated to sales and
marketing on the Internet
The Net: A One-to-One Selling Vehicle
Internet Technologies that Empower
Marketing and Sales
- Live
demonstrations of over 300 tools and
solutions from leading technology firms
- Running
concurrently with DCI’s Data
Warehouse World
WHERE:
Jacob Javits
Convention Center, New York, NY
WHEN:
July 29 to 31,
1997
COVERAGE:
Interviews, photo,
and video opportunities are available with
industry experts
HOW TO
REGISTER:
Contact Alan
Shulman at DCI by:
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