Bulletproof Your Internet Marketing

The Internet Marketing Masters Certification Workshop was created to help you use the Internet and World Wide Web as a strong marketing tool in your current and future marketing plans. Used properly, the Internet can help you reach customers and prospects right in you own backyard or halfway around the world. But unless you know what you're doing, it can waste valuable time and corporate resources. That's why this intensive three-day workshop features a step-by-step procedure to reach, impact, and retain your target audience. The certificate you earn gives you added credibility as an Internet marketing expert.

Who Should Attend? Anyone involved in the Internet marketing process, including:

• Marketing managers
• Product managers
• Senior marketing and sales executives
• Business development managers
• Webmasters
• Advertising directors
• Marketing communications managers
• Public relations managers

Instructors Include:

Moe Benesch, President and CEO, VIDEOACTV STUDIOS
David Radin, President, Marketing Masters
Cindy Harris, Senior Consultant, Stellar Business Online
Dave Kosoglow, Executive Vice President, Marketing Masters
Michael Kremin, Manager of Web Services, Bell Atlantic

Workshop Objectives:

Featuring the key elements that determine if an Internet marketing program succeeds or fails, the workshop teaches you how to:

• Design a winning Internet marketing strategy - or enhance an existing one.
• Develop a tactical plan - or make your current plan more effective.
• Tap into the appropriate internal resources, such as marketing & sales, technical personnel, and various databases.
• Create objectives and measure against them.
• Use Web advertising to attract a target audience.
• Forge business relationships with external sources, such as advertising agencies, Internet Service Providers (ISPs), consultants, and more.

In this, the only Internet marketing certification program of its kind, you'll receive one continuing education unit (CEU) and certificate that confirms the high-level of competence you'll bring to Internet Marketing.