1. A
Step-by-Step Approach To Internet Marketing Strategy Creation
Cindy Harris
Senior Consultant, Stellar Business Online
Tuesday,
1:30pm-2:15pm
If you don't know where you want to go, you won't get there. Presented is a systematic approach to Internet marketing and learn how you can use it to maximize your return.
2.
Web Sites That Lead to "Yes"
Tuesday, 2:30pm -
3:15pm
Creating a Web site is easier today than ever. But it's still not easy to create a site that carries out your strategy and is easy and inexpensive to maintain over time. Mr. Benesch covers design parameters for your Web site that follow your strategy.
3. The
Black Art Of Line Sizing
Tuesday, 3:30pm -
4:15pm
How much bandwidth you use can determine
how cost effective your Web site becomes. Too much bandwidth
and you're spending money you don't need to spend. Too little
bandwidth, and you alienate your customers, prospects, and
employees.
4.
Demographics That Count
Wednesday, 8:30am -
9:15am
The Internet is large and growing, but still only hits a fraction of the world's population. What you know about the Internet's demographics can help you target your audience.
5.
Banners That Will Fly
Wednesday, 1:00pm -
1:45pm
Reaching your intended audience often means placing advertising in publications around the WWW. Discover how to find, evaluate, and contract with Internet publishers.
6.
Winning the Search Engine Wars
Wednesday, 2:00pm -
2:45pm
Anybody with some time to kill can get their Web site listed in search engines. But just getting a listing doesn't assure success in getting your audience to find your site and visit.
7.
Building Internet Marketing Teams That Score
Wednesday, 3:00pm -
3:45pm
A workable Internet marketing strategy includes working with a number of people in and outside your organization.
8.
Getting Your Corporation & Department To Buy In
Wednesday, 4:00pm -
4:45pm
In most organizations, Internet marketing requires the involvement of multiple departments. Learn how the departments can work together to achieve corporate and individual department goals
9.
Evaluating Web Site Activity
Thursday, 8:00am -
9:15am
Internet marketing is fast and flexible and it will allow you to enhance your efforts continuously. But only if you know how to read the signs.
10.
Fine Tuning Your Strategy And Tactics
Thursday, 9:30am -
10:15am
Many Internet marketers are perplexed
because their Internet marketing isn't
creating the results that they expected. Yet others are
successful. The reasons may surprise you.
11.
Corporate Risk and Internet Marketing: Protecting Your Company
Thursday, 11:00am -
11:45am
Internet marketing has the potential to expose your corporation to a variety of risks. Being informed about the nature of those risks allows you to minimize your exposure.
12.
Leveraging The Entire Internet
Thursday, 2:00pm -
2:45pm
Despite the emphasis on the WWW, there are other tactics you can use to enhance, supplement, or replace your WWW tactics. Ms. Harris examines a few of the more common tactics.
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