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A Valuable Resource for Influence

It would be difficult to find another source with the scope of contacts in both trade and business media as the DCI Media Relations Group. It would be harder still to find the range and quality of media opportunities developed for, and made available to, each and every exhibitor. DCI's Media Relations Group can work with PR representatives or directly with marketing managers to help a company and its products achieve the maximum benefit from participating in a DCI show.

Media relations opportunities cover pre-show, on-site, special press events, and post-show programs. DCI events attract 50-300 key trade and business press per show, as well as 15-20 of the top industry analysts. Having key press and industry analysts in one place at one time allows for the highest level of exposure in the least amount of time.

A Press List of Power

All exhibitors are sent an Invited Press List, created by the Media Relations Group, to use in their pre-show telemarketing efforts. As editors respond to various mailings, the group processes and compiles a Pre-Registered Press List, which is continuously updated and sent out to exhibitors right up to the show. This allows exhibitors to schedule interviews in the on-site press room provided by DCI. Everyone on a DCI Press List is a bonafide member of the trade press or analyst community. In addition, actual press attendee lists are available as soon as 24 hours after the close of an event.

A Platform for New Product Success

DCI encourages all exhibitors to use the show as a platform to announce new products. DCI's Media Relations Group prints a 25-word description of the product/s to appear in the Official New Product Announcement Press Release. This press release is run over wire services and is distributed to both the Invited and Pre-Registered Press Lists 10 days prior to a show. The description also appears in the Show Press Kits at the event.

DCI events provide the perfect opportunity for an exhibitor to hold a special press event to exchange important information about new products with key media people. DCI's Media Relations Group is glad to help you secure a room and schedule you into a time slot. Your event is then placed on a matrix of events which is publicized to all press.

A Media Relations Group That Delivers

DCI delivers the corporate IT media better than anyone else. We guarantee that your announcements will get into the hands of every editor who was invited to, or attends, the show.

The services outlined here help exhibitors attract coverage in the best trade publications, widen their reputation through exposure to top industry analysts, and provide access to the RIGHT press and analysts for interviews all in a three-day time span. The use of these services will improve the quality of booth traffic, increase sales, and plant your company name in the minds of key media people. Most services offered by DCI's Media Relations Group are available at no additional cost.

The DCI Press Room has been labeled "The Friendliest in the Industry."